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Music Video CCR



How does your product use or challenge conventions AND how does it represent social groups or issues?

My project definitely challenges conventions instead of using them. The whole video is shot as a love story, which the audience might think is between two people. The actor also used love as a way to pull themselves out of their depressive ideals. For most people, that might be a significant other or a friend, but for the actor in this video it was themselves. The idea of this video was the expression of self-love, and I did my best to show how helpful it can be to someone struggling. As for social issues, this video wanted to show how there is almost a pandemic of self-hatred nowadays. People are depending on others for their happiness when there needs to be a focus on looking internally for that help.

How does your product engage with audiences AND how would it be distributed as a real media text? 

My project engages with the audience by subverting their expectations. As the twist is revealed at the end, the audience is able to think about the video's message and how it can relate to their own lives. As a real media text, it would be distributed as a YouTube video. YouTube has become the newest place to find all kinds of music videos, while before it might've been something like MTV. Here, anyone who's interested in the song would be able to listen to it and think about how the song's lyrics can also correlate with the ideas and story throughout the video.

How did your production skills develop throughout this project? 

A big improvement for me during this project was an improvement in my directing. I've come to learn that directing doesn't just mean you do everything yourself and execute your ideas yourself. It means explaining your ideas to others and letting them help you with their own skills and ideas. My editing has greatly improved too, as I've now realized that the more good work I put into a project, usually the better the project is. Editing to music and beat changes was really tedious, but making it work creating a project I'm really proud of.

How did you integrate technologies – software, hardware, and online – in this project

In creating this project, my camera was the most important thing. In order to make it looks like another person's perspective, we used a tripod often, but for when it would be in movement, we created a handle for the camera that would allow us to extend it away from the cameraman's hand. Adobe Premiere Pro was what I used to edit. I used a couple YouTube videos as well to teach me some tips and tricks for Adobe. I've also used Blogger a lot more, I feel like I'm much more comfortable with the tools on here.



Until next time, Danniella Miller signing off :)





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