Planning the storyboard for my Pentel commercial

First Scene:

This will be the shot comparing other pens to Pentel pens. It will give the audience an idea of the kinds of things you can do with Pentel pens and why they're so much better. It will be a zoom shot. As the actor continues writing, the camera will zoom in to look at how the pen is acting on the paper.

Second Scene:

Here, the actor will take a highlighter to the generic pen and it will smudge everything up. This will be an extreme zoom. As the Pentel pens' inability to smudge and fast drying times are a huge part of their advertising, I wanted to include a shot that would compare Pentel pens to other pens. This will still be on the same desk as the first shot, but it will instead be an overhead shot truly focusing on the paper.

Third Scene:

It's well known how infuriating it can be to have a pen smudging up all your hard work, so I truly wanted to show that emotion here. The audience can empathize with our actor's struggle and want to help him find a better pen to write better with. Moreover, this will be a tracking shot as the actor walks over to a cabinet to look for new pens.

Fourth Scene:

This will be a wide, overhead shot of the actor going through a box of pens. The Pentel pen will be the focus of this shot, making it stand out against the rest.

Fifth Scene:

Finally, the actor will pick up and examine the Pentel pen in this scene. This will be beneficial to showing the audience the wonderful designs of the pens. Moreover, the actor will feel the pen around in his hands and scribble on a sticky note to try it out. This will help the audience see the wonderful ink quality and the comfortable design of the pen. This will be another extreme close up.

Sixth scene:

Finally, we come to the resolution of the story. The actor has found a great pen and is excited to get back to work. This will be a tracking shot up to when the actor sits down and will mirror the first shot afterward. This will help show the stark contrast between the two pens. After a final shot of the actor's finished work, the screen will fade to black and show the Pentel logo.

More progress! Until next time, Danniella Miller signing off :)