Editing my Pentel Commercial

Here we are, the final step before my commercial is complete. I'm currently using Adobe Premiere Pro to edit. My only issue with this program is the fact that I'm still quite unfamiliar with it. I spend a long time editing in Final Cut Pro and Adobe is definitely much different. Adobe is making things easier for me, but I still have to take pauses in order to look up how to do a specific action or add in a different effect. I feel like if I was more comfortable with Adobe, I certainly could've finished editing much faster. Another thing I noticed was that the thirty-second time limit of the commercial made me seriously think about which shots I wanted in my final project. I had a lot of time spend making cuts or rearranging the order of clips and watching them play out. I did this to do my best to see what the final project would look like, and how the pacing would look like. I wanted to get my story across in my commercial, but I had a lot of trouble balancing each clip so nothing felt too rushed in the thirty seconds. Another thing I struggled with was the transitions between shots. I experimented with many different effects. This had to be the hardest part of editing and I asked many friends for their opinions. Overall, I'm really happy with how my project came out. Even though I still have some difficulties with the program, I've definitely noticed an improvement in my knowledge and ability to efficiently use Adobe. One of my plans is to definitely make some tester videos and edit them for a while in order to look at some of the tools Adobe has to offer. Hopefully, in doing this, I will be able to increase my proficiency in Adobe and allow me to create better work going forward.

Until next time, Danniella Miller signing off :)

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Danniella Miller AICE Media Studies

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