Before I start this big project, I got to work on planning out all the small details ahead of time so I wouldn't be rushing and freaking out trying to do it at the last minute. Here's the final plan I came up with!
Props:
Our main prop will be some Pentel Energel pens, as those are the focus of the commercial. We will also have a piece of paper and some notebooks to write on and in, along with whiteout tape. In other to compare the Pentel pen, we will also have an unbranded pen.
Costumes:
The actor will wear casual clothing, most likely a t-shirt and jeans. They will also have a backpack to convey they are a student, along with well-manicured and clean hands. If I can't find a left-handed actor, we will use a right-handed one. Another possibility is to have the actor wear glasses, but if I can't find either fake glasses or an actor with glasses, no glasses will suffice.
Location list:
The main location would be a library, specifically a study room. Here the opening shots will be filmed, with the actor getting frustrated at the unbranded pen. After the cut to the store for a different pen, the actor will return here to try out the new Pentel pen and continue working.
The second location will be at a stationery store, Office Depot, with the actor looking through all the different pens, trying to decide which one to buy.
Schedule:
On 10/22/2020, I researched the conventions and codes in stationary and pen commercials.
On 10/23/2020, I established the props, costumes, schedule, location list, and a backup plan.
On 10/28/2020, I will create the storyboard for the 30-second commercial.
On 11/01/2020, I will film the shots we will need for the commercial.
On 11/02/2020, I will edit and clean up the final project of the commercial.
Backup plan:
If I am not able to shoot at the library due to COVID-19 or not having permission to film there, I will film at my kitchen table or desk. The shot will stay the same. However, if I am unable to film at the store, I will switch the location to be of our actor looking through a bunch of pens in a box at my house. The scene will switch to the actor looking through the pen box and pulling out a Pentel one because of its interesting design, rather than a recommendation from a worker.
Whew! I'm getting more excited by the second now that I have a solid plan in place for my commercial. Can't wait!
Until next time, Danniella Miller signing off :)
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