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My Commercial

 


So here is the final project. As it was incredibly rainy and COVID-19 cases were still pretty bad, I had to recreate my ideas from the comfort and safety of my own home. I am grateful for this, however. I feel that if I had gone with my original plan, my commercial would've been entirely too long and I wouldn't have been able to convey any kind of message with it. My story was to have someone writing, their pen smudges, they go to get a different pen (it being Pentel) and using it next to the previous pen. This allowed for a comparison between other pens and a Pentel pen, which I'm very happy with how it came out on camera. The filming process was the most difficult part of this whole process. I've never had to direct others before, but with the help and patience of my actor, I was able to convey my ideas pretty well. Another thing during filming that was hard was the many ideas I had but the inability to execute them as I wanted. I had to rethink my ideas over and over again so I would get a good shot. I had plans for a tracking shot, different locations in my house, different lighting, and more, but due to the time crunch and what I actually wanted my video to look like. But, as time went on and I truly thought about it, ideas were abandoned. Editing the video was a bit frustrating. I am very new to my editing software, and because of that, I had to spend a lot of time looking up how to perform certain actions. Moreover, it wasn't until this point that I realized how short 30 seconds truly is. I had to tread a fine line between having a short, concise commercial and a commercial and felt too rushed. Overall, I'm really happy with my project. I learned so much I can use going forward into my future projects. I'm quite excited to one day look back at this project from the lens of someone who has made many more, longer, videos.

Until next time, Danniella Miller signing off :)

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